Discover the PRO PLAN range
We believe that nutrition is the foundation of long-term health and the starting point to an amazing life.
That’s why PRO PLAN is a confident choice for those who want to feed their dog a diet based on cutting-edge science, rooted in over 90 years of proven results.
All PRO PLAN products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life – from supporting immunity in puppies to promoting cognitive development in older dogs.
Our optimised nutrition offers meaningful health benefits that foster long-term well-being without compromising on the great taste your dog loves.
Congratulations to Buddy Holly!
16 of the last 17 Westminster Best In Show winners fueled by Purina PRO PLAN.
Why PRO PLAN
You’ll be amazed at what your pet can do with the right care and nutrition. PRO PLAN can help you provide both, with high-quality nutrition and expert advice.
- Meaningful and proven benefits
- Targets the specific health needs of dogs, whatever their size, lifestage or special needs.
- Highest quality ingredients
- Unique mix of ingredients at precise levels
- Better health, visible improvements, superior taste
Explore the range:
As an owner, you are the most important contributor to your dog’s well-being, that’s why we are committed to sharing all our expertise in nutrition and pet care with you.
We work hard to understand the pet health concerns that matter most to you, and that’s why our research focuses on those areas that make the biggest difference to the lives of dogs and their owners.