Your Pet, Our Passion.

Dogs can't see colours, so should you take them out completely?

In the same way that a variety of colours on our plates appeals to us, pet owners want the food for their pets to look equally appetising.

It’s important to us that we delight dogs and owners together. Although dogs aren’t able to distinguish colour in the same way we do, we know that when choosing a dog food, most dog owners want their choice to look enticing.

In the production process, pet food can lose colour and we use non-artificial colours to maintain an attractive and consistent appearance. By taking inspiration from the colours of vegetables, meat and cereals, we help dog owners to recognise and understand that their dog food is complete and balanced.