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Pioneers in Surpassing Standards

Every pet food needs to meet regulatory standards before it can get anywhere near your pet’s bowl.

That’s because pet food makes up the entirety of a pet’s diet, so it has to deliver all of the nutrients they need. Only foods that do deliver all these nutrients and in the correct balance can be labelled complete and balanced.

At Purina, we see industry standards as just a starting place. Not only do all our products meet these standards, but most of them go beyond the requirements to provide optimal nourishment for pets. That’s because we take pride in making sure our foods truly help pets thrive.

Deliciously Healthy

We know that industry-leading nutrition is pointless if pets don’t enjoy eating it, and even more pointless if it’s hard to digest. It’s this standard that has driven us to become the best-in-class pet food company when it comes to nutrition that does more.

Best Ingredients for Wholesome Nutrition

We think the best ingredients are ones that aren’t just good solo players, but excellent team players as well. That’s why we don’t formulate our pet food on an ingredient by ingredient basis. Instead, we maximize the benefits of ingredients like whole grains which have been proven by long-term studies to provide a strong complement to vegetables and protein sources (like meat & fish), while also promoting digestive health.

120 Years of Cutting-Edge Research

Did you know we’re a global leader in pet nutrition research? In our groundbreaking Life-Span Study, we discovered that a lifetime of proper feeding could extend a dog’s healthy years. You can be assured that our feeding guidelines take this into account, and our recommended portions are optimised for a long, healthy life.

For Us, Every Litttle Detail Counts

We know what it’s like to obsess over your pet’s nutrition and to wonder what kind of quality assurance goes into making sure a pet food is ready for a pet to eat. After all, most of us have pets of our own. That’s why we work hard to ensure that our products are safe for pets.

Nutrition FAQs

What should I give my cat to eat?
Can puppies eat adult dog food?

Mostly all cats are carnivores. Thus including some animal protein in their diet is needed for their optimal health. You’ll need to find a high-quality commercial cat food appropriate for your cat’s age and health. If necessary, speak to your veterinarian before you choose what to feed your pet. Cats usually aren’t able to thrive on a vegan diet. They must have meat to get the nutrients they require.

Cats have unique nutritional needs and one way of meeting their needs is through dry cat food. A complete and balanced dry cat food contains all essential nutrients required by your cat in right amounts and is relatively inexpensive. It’s advisable to store their dry food’s unused portions in a cool, dry location, and keep the expiry date in mind.

Do Cats Need Baths?
Can puppies eat adult dog food?

Do cats really need baths? In a word, no. After all, grooming themselves is something cats do very well. And they should, considering how much time they spend at it. With their barbed tongues they are usually quite capable of keeping their own coats clean without any help from humans, thank you very much.

However, regardless of your cat’s opinion, there are some circumstances that make shampoo and water necessary. For example, if you discover external parasites, stubborn dirt (such as paint or sap) or smelly stuff in your cat’s fur, nothing short of a bath will safely get her clean.

How much should I feed my cat?
Can puppies eat adult dog food?

The amount of food your cat needs will depend on its weight, size and age, so don’t always go by what your neighbor is feeding their cat! To determine the amount to feed your cat, there are many factors to consider, including:

Their age
Their weight
Their energy level
Whether they are pregnant or nursing
Whether you feed wet food, dry food or both
The nutrient content of your cat's food
Whether they are an indoor cat, outdoor cat or both

How often should I feed my Kitten?

Kittens require more food per pound of body weight to support their growth than adult cats, and therefore should be fed more often throughout the day. Read more about the feeding guideline for your kitten here. (Link to be added)

Benefits of Dry food?

Dry kibble is popular among many cat owners because it’s convenient. It comes in larger bags and because its moisture content is less than 20 percent, it has a longer shelf life, even after opening. This makes it more cost effective. There’s less risk of bacterial growth with dry food, so you can leave it out all day for your cat to graze on while you’re at work. Crunchy kibble also helps reduce plaque and tartar buildup on cats’ teeth.

When should I change my cat’s food from kitten to adult food?

Kittens should be fed a growth-formulated diet until they are at least 90 percent of their adult weight. In general, kittens reach this milestone at about 10 to 12 months of age.

The exception is for larger breed cats. Some larger breeds are recommended to be on growth diets for a longer period of time because they do not reach maturity until 18 months to 2 years of age. It’s important to have a word with your veterinarian regarding how long your kitten should be on a kitten diet.

How to feed a fussy cat?

Although some cats can seem fussier than others, an overly-discerning taste is a bad habit, not something that they’re born with!

Set a well thought-of routine for feeding your cat. Although cats are natural grazers, they can adapt to several small meals during the day to suit your routine. Whether you choose to let them graze or have a feeding plan – stick to it. Being indecisive about what to feed your cat Chopping and changing how, when and what you feed your cat can confuse them, and cause them to turn down their dinner.

If you think your cat is a fussy eater and notice that they’re being very picky, be patient. If you act in panic and try to tempt them to eat with your own tit bits or cat treats, they’ll soon learn that they can get a tasty reward for refusing their own food! When their tummy rumbles, they should soon be tempted to tuck into their meal.

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