We've seen first-hand how proper feeding can help extend a dog's healthy years. That's why we're on a mission to raise the
standards for pet nutrition. It's what inspires our team of over 500 scientists, including nutritionists, to develop
industry-leading pet foods, and to make those products accessible to pets everywhere.

Pioneers in Surpassing Standards

At PURINA®, we see industry standards as just a starting place. Not only do all our products meet these standards, but most of them go beyond the requirements to provide optimal nourishment for pets. That’s because we take pride in making sure our foods truly help pets thrive.

Deliciously Healthy

We know that industry-leading nutrition is pointless if pets don’t enjoy eating it, and even more pointless if it’s hard to digest. It’s this standard that has driven us to become the best-in-class pet food company when it comes to nutrition that does more.

Best Ingredients for Wholesome Nutrition

We think the best ingredients are ones that aren’t just good solo players, but excellent team players as well. That’s why we don’t formulate our pet food on an ingredient by ingredient basis. Instead, we maximize the benefits of ingredients like whole grains which have been proven by long-term studies to provide a strong complement to vegetables and protein sources (like meat & fish), while also promoting digestive health.

120 Years of Cutting-Edge Research

Did you know we’re a global leader in pet nutrition research? In our groundbreaking Life-Span Study, we discovered that a lifetime of proper feeding could extend a dog’s healthy years. You can be assured that our feeding guidelines take this into account, and our recommended portions are optimised for a long, healthy life.

For Us, Every Litttle Detail Counts

We know what it’s like to obsess over your pet’s nutrition and to wonder what kind of quality assurance goes into making sure a pet food is ready for a pet to eat. After all, most of us have pets of our own. That’s why we work hard to ensure that our products are safe for pets.

Nutrition FAQs
Can puppies eat adult dog food?
Dog Food

Making sure your puppy has all the nutrition he needs is one of the most important things you can do to help him grow into a strong, healthy dog. Puppies and adult dogs have different nutritional needs, and as a result, it’s important to feed your puppy a complete and balanced food formulated for his life stage.

Here’s another way to think about it. Your puppy is building the bones, teeth, organs, etc. that he’ll need for a lifetime, so you want them to be the best they can be. As with anything else, it usually requires greater resources to build something than to maintain it. So if you’re feeding your puppy an adult maintenance dog food, he may not be getting all of the essential nutrients he needs in these crucial, early months.

How can you tell if a particular food is adequate for a puppy’s needs?
Dog Food

There are two dog food nutrient profiles that you should be aware of when choosing food for your puppy. One is “growth and reproduction” (which is the designation for a food formulated for puppies and pregnant or nursing dogs). The other is “adult maintenance” (which means that it’s formulated for adult dogs). Look at the label to ensure that you are buying a food that is right for your dog’s life stage.

If the label says that the dog food inside is formulated for “all life stages,” that means it meets the standards for both growth and reproduction and adult maintenance. In other words, it’s a food that has all the nutrients your growing puppy needs, and you won’t have to switch to a new food when your puppy becomes an adult dog.

If you feed your puppy a traditional puppy food formulated for growth and reproduction (typically higher in calories), you’ll want to switch your puppy to an adult maintenance dog food when he reaches maturity so as to avoid unintentional weight gain.

Here’s one last thing to consider. Just because your puppy looks all grown up on the outside doesn’t mean he has stopped growing on the inside. Most dogs aren’t mature until 12 months. Giant breeds may not fully mature until 24 months.

How do I switch to dog food?
Dog Food

Whether your puppy is growing or your dog has changing dietary needs, there are many reasons puppy and dog owners consider making a change. Transitioning dog food can be safe, healthy, and relatively simple. Owners should focus on patience and planning. These two elements make the process easier for you and for your pet.

Before you start
Don’t be worried that you don’t know how to switch dog food. It becomes easy in a short period of time. Although you’ll be anxious to get the process started, switching dog food is a process. In order to see the difference your new food can make in your dog, please allow 7 - 10 days to ease the transition from his current food. Each day, simply feed a little less of the previous food and a little more of the new food until you’re feeding the new food exclusively. This gradual transition will help avoid unnecessary stomach upsets or dietary problems.

DAY 1-2
When transitioning dog food, introduce new food to your dog in small amounts, still primarily feeding him his old food. When switching dog food, measure the amount of new food that you're adding in and make sure to remove an equal amount of your dog's current food. (For example, if you are adding in a 1/8 a cup of the new food, remove 1/8 a cup of the current food.)

DAY 3-5
By now, transitioning dog food is part of your routine. Feed a little bit more of the new food to your dog each day, while continuing to remove the equivalent amount of the current food.

DAY 6-7
Continue adding in your dog's new food, and removing an equal amount of the current food. By now the new food should be making up the majority of your dog's meal.

DAY 7-10
Continue increasing the amount of the new food and decreasing your dog’s former food until you are feeding the new food exclusively. Now you’ve successfully completed switching dog food!

These basic guidelines will set you and your dog up for a positive transition to a new food. SWITCH TO PURINA® SUPERCOAT TODAY TM

Are grains good for dogs?
Dog Food

Because of our decades of nutrition research, we've seen evidence that nutritious grains like corn produce positive outcomes in dogs. Nutritious grains deliver more complete nutrition than the ingredients that brands typically use to substitute for grains, like potatoes. When it comes to the nutrients dogs need, grains deliver. They provide antioxidants, energy-rich carbohydrate and fiber to promote digestion. Grains are team players. Our long-term research has shown that grains like corn are key for helping dogs digest other nutrients in their foods.

Myths vs. Reality
So why have grains and corn become the object of debate when it comes to giving dogs the best nutrition possible? Well, we think it's due to a couple of myths.

Truth #1: Dogs are not Carnivores
Many people believe dogs are carnivores. In fact, dogs are omnivores. Even wolves in the wild derive nutrition from both plant and animal sources

Truth #2: Dogs are not Allergic to Grain
Many people believe that dogs are allergic to grain. Here's the truth. Less than 1% of dogs are allergic. We make products formulated without grain for the less than 1% of dogs who may have sensitivity to grain. For the other 99%, we believe the responsible thing to do is provide them with the best formulations for their needs, which include grains.

Can I feed table scraps to my dog?
Dog health care

TABLE SCRAPS ARE NOT A SUBSTITUTE FOR DOG FOOD
Feeding your dog table scraps may feel like a natural way to share food with your dog, but it can be a bad idea. Table scraps should not be used as a substitute for a complete and balanced dog food. Your dog needs balanced nutrition that scraps from the table do not fully provide.

- BALANCED NUTRITION
Dogs may enjoy a table scrap or two, but that doesn’t mean they should be included as part of your dog’s diet. That's because most human food doesn't provide the complete and balanced nutrition dogs need.

- WATCH THE CALORIES
Table scraps can contribute to excess calories in your dog’s diet, leading to unwelcome weight gain. Treats may be a better option, though they should be limited to no more than 10% of your dog’s total daily calories.

- CONSULT YOUR VETERINARIAN
Ask your veterinarian if these extras are ok for your dog. In general, table scraps are not good for your dog, and we recommend avoiding them.

 
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