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Nourish Your Puppy’s Potential

Nourish your Pet’s life-long health with PURINA® PRO PLAN® products precisely formulated to make the most of high quality ingredients, deliver efficient nutrient absorption and proven targeted benefits at every stage of their lives – from helping support immunity in puppies to helping lifelong wellbeing in adults!

By tailoring the levels of specific nutrients to meet the precise needs of different pets, the PURINA® PRO PLAN® range delivers optimised nutrition, enabling owners to give their pets meaningful health benefits that help support long-term well-being and lifestyle.

The Most Advanced Nutrition For Your Pet

Developed by more than 500 scientists, veterinarians, animal behaviourists and nutritionists, PURINA® PRO PLAN® brings you the power of nutrition for the health & wellbeing of your pet. It has high quality ingredients, carefully chosen for a specific purpose and designed to work together to achieve the best results for your pet.


Our Advanced Nutrition:

1. 120 years of cutting edge research: In our groundbreaking Life-Span Study, we discovered that feeding to ideal body condition could extend a dog’s healthy years. You can be assured that our feeding guidelines take this into account, and maintaining an ideal body condition can impact your dog’s lifelong health. 

2. Every high-quality ingredient is carefully chosen for a specific purpose

3. Backed by 500+ PURINA® Scientists including Nutritionists, Behaviorists and Veterinaries

4. Recommended by Veterinarians – PURINA® PRO PLAN® is a trusted choice for vets and experts all around the globe.

5. Choice of Champions – Sporting Dogs and show champions choose Pro Plan! 


1. Colostrum Story – how colostrum helps enhance immune response

PURINA® PRO PLAN® Puppy contains natural bovine colostrum, which is proven to boost the immune system.

 a) Studies showed that dogs supplemented with a diet of bovine colostrum had a quicker and stronger immune system response to CDV vaccine as compared to dogs fed a control diet.

 b) Colostrum supplemented dogs maintained a higher antibody level even after 40 weeks

 c) A diet supplemented with Colostrum helps bridge the immunity gap in puppies that occurs between 3 weeks and 5 months of age. 

At Birth a puppy with will receive their immune antibodies from their mother. At weaning antibody levels drop and immunity reaches a low at 3-4 weeks of age, During this phase, the puppy goes through an immunity gap and is susceptible to diseases and infections. PRO PLAN® PUPPY  with colostrum is proven to enhance immune responses and ensure healthy growth and development for your puppy.


2. It contains DHA that aids in Brain Development and better eye health

3. Omega 3 and 6 fatty acids – for your Dog’s shiny coat & healthy skin

4. Contains Real Chicken – Puppies need Protein for an active lifestyle. A complete and balanced food, formulated with your dog’s protein needs in mind, will help keep him strong and healthy.

5. Optimum Calcium to Phosporous ratio for proper bone growth and development

6. Formulated for Dental Care –  Vitamin D, Calcium and Phosphorus which are key nutrients for bone maintenance and metabolism. Dry crunch and abrasive kibble texture limits tartar and plaque build up on teeth and decreases the occurrence of gum inflammation. Formulated with Omega 3 naturally sourced from fish oil proven to reduce and manage unwanted inflammation

7. A combination of key nutrients that helps to support healthy joints for your puppy’s active lifestyle

The Choice of Champions:

Westminster Kennel Club Dog Show

In the show ring, standards are set and champions are made. And time and again, these champions choose the most advanced nutrition, PURINA ® PRO PLAN® to fuel their victories, including the Best In Show winner of the 145th Annual Westminster Kennel Club Dog Show, Wasabi*. 

1. 95 of the top 100 AKC all breed champions are fed PURINA ® PRO PLAN®#

2. 14 of the last 15 Westminster Best in show champions were fueled by PURINA ® PRO PLAN®*.

PURINA ® PRO PLAN® was the food of choice for all 7 group winners, including ‘Best In Show’, at the 2021 Westminster Kennel Club Dog Show. That makes 14 of the last 15 ‘Best In Show Champions’ fueled by the advanced nutrition of PURINA ® PRO PLAN®*.

*the handler or owner of these champions may have received Pro Plan dog food as Purina ambassadors.

#*Dog News Magazine Top 100 Dogs based on AKC All-Breed Competition and RBIS through 12/31/20. The handler or owner of these champions may have received Pro Plan dog food as Purina ambassadors

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