Dogs, just like humans, have complex nutritional needs. It can be hard for owners to understand every facet of what their dog needs, but they needn’t look beyond their pet food. PURINA® complete pet foods provide a 100% complete and balanced diet for pets. At PURINA®, we reflect dogs’ natural needs using our quality ingredients. One common misconception is that dogs are carnivores. The reality is that even their wolf ancestors eat only 70% meat. Today’s dogs are omnivores, built to consume a more balanced diet – and that’s a good thing. Depending on the breed, dogs can live twice as long as wolves.